This was the assignment I was given when I was asked to walk away from a safe, traditional law firm partner role — heading our retail banking practice with more than 350 staff — to lead a team of three in our new “eStrategy” division. And they told me it was a promotion!
As you can imagine, this was a somewhat daunting prospect. We began 2001 with a fairly tired looking brochure site and all of one Extranet that had been hand built for one of our largest clients. Although I saw this as an opportunity to build substantial income producing business – a typical working attorney reaction – the firm’s managing partner took a broader view: “Give the partners something exciting to talk about when they go to visit clients. Show them we are really innovative and can deliver business benefits that matter to our clients,” instructed David Ansbro.
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