Everyone who has ever worked on a tech project, whether in e-commerce or general business, has probably seen situations in which an assumed solution creates a bigger mess than the original problem. The military even coined a now widely used term for this situation — SNAFU — with which many people are familiar, but maybe not of its origins or full meaning.

Scholars have created a more formal statement of the same law of human — and machine — nature: “the law of unintended consequences.” Best-selling author Stephen J. Dubner and economist Steven D. Levitt have discussed this behaviorial principle extensively in their books and New York Times columns.

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