Think social networking is the sole domain of 20-somethings meeting up with friends for drinks? Think again. Facebook, Twitter, LinkedIn, Martindale Hubbell Connected, and LegalOnRamp are just a few of the powerful social media technologies that can help your law firm or company develop and protect its brand and intellectual property; provide client service and deflect complaints; showcase and educate your professionals — and more.
But without a nuanced understanding of social media tools and sophisticated policies, your organization can be very, very vulnerable. Consider United Airlines’ little problem with a luggage transfer from a 2008 flight from Halifax to Chicago’s O’Hare. Musician Dave Carroll looked out the window to see baggage handlers allegedly tossing his $3,500 Taylor guitar like a basketball. It arrived at his Nebraska destination in two pieces.
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