How do you measure customer satisfaction? How can you quantify something so subjective? At Bingham McCutchen, we let our internal customers quantify their own satisfaction in an ongoing survey of callers to our IT Help Desk.
Our Help Desk system, BMC Service Desk Express, from BMC Software, automatically sends a survey e-mail to every fifth caller when their problem is resolved. The e-mail contains a link to the survey. The results are then posted to a SQL table within the application for analysis and reporting.
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