LexisNexis, a provider of content-enabled workflow solutions, announced LexisNexis Client Analysis, a new application in the LexisNexis Redwood Analytics product suite that aims to help marketers in large law firms accelerate revenue growth by enabling more targeted business development efforts.

The new software mines historical client performance data, including revenue generated by each practice area, and organizes it into meaningful reports to identify potential cross-selling opportunities among existing clients. The software is also designed to pinpoint at-risk clients that may require attention to maintain the attorney-client relationship.

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