Yesterday we looked at a fading technology, the typewriter: the last company manufacturing the machine is ending production. Perhaps less historically relevant, and more associated with the here and now, a once-prominent social media site is grinding to a halt at the end of May. Friendster in its current form will be no more. It will be reconfigured toward Asia, and current profiles will be deleted.
No longer a social networking leader, Friendster’s faded grandeur kept the site alive well past the expiration date of many a competitor — though it did not outlast MySpace, whose longevity many people have been questioning. We write extensively about the impact of social media on personal and professional lives, and it is easy to forget that the web audience can be more than a little fickle.
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