“The Social Network” did not just tell the fascinating story of Facebook’s rise to a social media power house. It showed how society is increasingly using social platforms as one of its primary channels for communication. Social media is broader than social networking sites such as Facebook or LinkedIn. It encompasses all internet-based communications, including personal blogs, microblogging sites such as Twitter, and video and photo-sharing websites like YouTube and Flickr.
As Facebook has reached 500 million users, corporations have struggled with drafting policies that properly limit misuse of social media by employees. While a company’s approach to social media will vary depending upon the corporate culture and industry, a look at the social media policies in the Fortune 500 companies’ codes of conduct highlights how corporations are addressing the Facebook phenomenon.
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