Attorney, author, and social media enthusiast Adrian Dayton, whose writings appear on LTN web pages via our sibling publication The National Law Journal, dropped by our New York newsroom recently to speak with editors about law firms’ use of online tools. He made several interesting points about website traffic, blogging, and other topics. He held up one law firm as a shining example and described a marketing effort he thinks could trump all else: use of video.
Some of the statistics Dayton cited about law firms’ lives online were enlightening. Regarding law firm website traffic, 56 percent goes to attorney biography pages. Dayton’s lesson is, essentially, give the people what they want: Promote the lawyers, not the law firm. His source on the figure is GreatJakes.com, a service that builds websites for law firms and other companies.
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