At the annual meeting in Singapore in June, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to move forward with its plan to allow applications for new top-level internet domain names — a step toward opening up a world of marketing possibilities for URLs. This goes way beyond the 22 suffixes available now, from the good ol’ .com, established in 1985, to the racy and controversial .xxx, trotted out earlier this year.
In the new system, anyone can apply to own nearly anything on the right side of the dot in a URL — whether it’s a company (.canon), a geographical area (.newyorkcity), or a community/concept (.law). Nearly anything, that is, up to 63 characters in length.
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