New York medical malpractice lawyer Gerry Oginski says he can tell when a caller has viewed one of his marketing videos — because the prospective client is done shopping and is ready to do business. Oginski has five videos “above the fold” on his home page, www.oginski-law.com, and has uploaded 386 videos about his trial victories to http://lawyersvideostudio.com. He’s also started a side business: recording marketing videos for lawyers.
There’s no doubt about it — and you can probably blame it on cameras embedded in smartphones — but video has exploded. Consider these statistics:
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