In the era of blogging and social networking, it’s not just traditional news and publishing outlets that are producing editorial content. All types of businesses are upping their web presence in the hope of luring in new customers. But where the business side sees new marketing opportunities, the legal side sees potential violations of ever-shifting doctrines of copyright infringement, defamation, and invasion of privacy — doctrines the average general counsel might not have contemplated since the bar exam.
“Intellectual property is becoming much more of an issue these days, as companies become more involved in the web and social media,” says Nahum Kianovsky, vice president and associate general counsel at HealthFirst, a Manhattan-based nonprofit heath care company that markets itself on the web and on Facebook. “A key part of working in-house is having to learn about new aspects of law in order to spot red flags. So I’m required to think about the IP aspects of all these activities. That’s not necessarily something the business or marketing people are thinking about.”
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