When Kelley Drye & Warren announced the hiring of new partner Raj R. Mahale recently in the firm’s Stamford, Conn., office, it went beyond the standard press release listing qualifications and quotes from a managing partner. Visitors to the firm’s website instead got introduced to Mahale in living color — in the form of a video.
Although Mahale jokes that he was the “guinea pig” for a trial marketing approach, it has already paid dividends for the lawyer who focuses his practice on emerging international markets. Mahale said a friend who is a partner in a Dubai law firm referred a mutual potential client to the website for an online introduction of sorts.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
