It is tough to escape Google. The search engine is ubiquitous. It finds whatever we are looking for in a split second. Google Maps helps us find the quickest route across town. Google Alerts lets us know when our friends or clients are in the news. Gmail Accounts reads our e-mail and tells us when there is an advertisement that we may find interesting.

But when we use Google’s services, we share personal information — what we are searching for, our location, and our identity. The same may be said for social networking sites such as Facebook. Personal data gathered in these contexts can include information such as an individual’s name, address, phone number, e-mail address, employee number, Social Security number, national identifier, or credit card number. How companies such as Google protect this information has generated attention from the Federal Trade Commission recently.

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