The September settlement of Glass v. NBC Universal, Inc., et al. should prompt businesses to re-evaluate using, as a method of sweepstakes entry, text messages that require payment of premium fees in addition to standard text messaging fees charged by wireless carriers.
This settlement, which was approved by a federal district court in California on Sept. 19, 2011, will require Fox Broadcasting Company, NBC Universal, and numerous other companies that produce reality television shows — including “American Idol” and “Deal or No Deal” — to refund 99-cent premium text message fees paid to these defendants by millions of unsuccessful sweepstakes entrants, and pay more than $5 million in attorney’s fees.
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