What’s in a name? Inspired by a recent Mashable post looking at the origins of prominent, yet mysteriously named, social media companies such as Twitter, I sought to decipher the corporate names of nine prominent legal technology companies. These are not companies with founders as namesakes (e.g., Levit & James). These companies’ monikers beg the question: Why are they named that? It’s not that the names are necessarily hard to pronounce or illogical, it’s that they’re what I’d call unusual. Admittedly, that’s not an unusual thing for tech companies — just ask Google.
So what did I find after consulting with the many helpful “corporate historians” I worked with when compiling this list? Many chose their names based on Latin or Greek root words. Others combined words to create new, and more memorable names for newly formed operations. Some, such as Aderant, were industry veterans that sought a new identity as they shifted their focus due to changing technologies. And still others found that the first letter of a name offers unexpected benefits. One and all deemed the new names effective for branding.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
