Facebook, Google Plus, and Twitter get the most attention in the social networking field, but LinkedIn remains the most popular system for large law firms, a report from LexisNexis’ Martindale Hubbell division has found.
The report, “Global Social Media Check Up: A global audit of law firm engagement in social media methods,” covers 110 global firms — five per city, in 22 cities — and notes that 85 are registered on LinkedIn, with 27 of those operating their own LinkedIn groups. For comparison, 35 of the firms are registered on Twitter and 32 are on Facebook. (Google+ asked businesses not to register until November, while Lexis’ research transpired in April and May.)
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