Most of you will have seen the famous Apple commercial, “Think Different” — if not, you can see it here. The ad featured clips of the “crazy ones” — Gandhi, Martin Luther King Jr., John Lennon, Charlie Chaplin, Richard Branson, to name a few.
Originally, Steve Jobs cut a track with his own voice narrating, but in the end he used the voice of Richard Dreyfuss. He explained to biographer Walter Isaacson that he didn’t want the commercial to be about him. He wanted it to be about Apple.
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