Bloomberg on Monday announced a makeover for its financial news terminal service, borrowing the name of a competitor’s product in the process.

The company said Monday that the Bloomberg Professional Service, which the company also referred to as Bloomberg NEXT in its announcement, has a simpler search engine, a more consistent style in its user interface, and a more logical workflow, as compared to the previous version. A third of the service’s 300,000 customers have already implemented it since last fall, officials said.

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