Cooperation and collaboration were key themes of a March 16 panel at the Legal Marketing Association conference in Dallas. The panelists on “Marketing & IT? You Can’t Have One Without the Other” explored how to create a partnership between the two law firm units that too often treat each other as adversaries.
The panel included two pairs of CIO/marketers who literally work across the street from each other in Cleveland: CIO Sam Shipley and director of marketing Alexis Dankovich, of Ulmer & Berne; and CIO Karen Anzuini and senior marketing communications manager Julie Gurney, of Benesch.
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