Cooperation and collaboration were key themes of a panel at the Legal Marketing Association’s annual conference, held in March in Grapevine, Texas. “Marketing & IT: You Can’t Have One Without the Other” explored how to create a effective partnership between two law firm departments that too often view each other as adversaries.
The lively panel included two pairs of CIOs and marketing executives who literally work across the street from each other in Cleveland CIO Sam Shipley and director of marketing Alexis Dankovich, of Ulmer & Berne; and Benesch CIO Karen Anzuini and senior marketing communications manager Julie Gurney. Benesch has seven offices, 180 attorneys, eight marketing staff, and 13 IT staff. Ulmer has the same number of attorneys in four offices, 14 people in IT, and eight positions in marketing.
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