LinkedIn in One Hour for Lawyers was written by lawyer, Dennis Kennedy, a frequent author for the American Bar Association’s Law Practice Management section, and lawyer coach Allison Shields, principal of Legal Ease Consulting. Kennedy is an attorney at MasterCard Worldwide, and co-hosts the Kennedy-Mighell Report, a podcast on the Legal Talk Network.
Kennedy and Shields launch their book with a short but persuasive proposition — that LinkedIn is a powerful recommendations and referral network that dwarfs any other personal network you may maintain in your email contacts, firm database, or personal Rolodex. (Although if you still use a paper Rolodex you might want to start small with a smartphone before you jump into that wacky internet thing.)
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