>>Deborah Baron will be boasting a new badge when she arrives at LegalTech New York. Formerly of Hewlett-Packard Co./Autonomy, Baron is excited about her move to Nuix. She officially joins the company Sunday (Jan. 27) as its new chief marketing officer, the day before Nuix’s invitation-only launch party for Luminate, its new information governance product.
In a conversation with LTN Friday, Baron said she expects her role will quickly evolve beyond marketing and will include products management and helping Nuix define strategies tasks she handled at her previous gigs. Her immediate goal will be to help Nuix "position the company to navigate the waters of information governance, which is a wide open and uncharted sea." Or, to switch metaphors, "climb a steep mountain. There’s no Google map to get to the top," she said. "By bringing me on the team, I’m not going to make the mountain any less steep, but if anyone can help navigate the way, I can," said Baron, citing the value of her extensive past experience with Zantaz, Autonomy, and HP.
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