After attending my first LegalTech New York, here are 10 tips for vendors who are trying to reach the next wave of electronic data discovery lawyers and litigation professionals.
1. Hand over the mouse. If you get time in front of potential clients to demonstrate a product, give them the mouse. Let attendees try your tools, with you serving as their guide. Take a trick from teachers active, engaged learning, is much more effective than a lecture or a slideshow. Do a Socratic-style demonstration: ask questions of the folks reviewing your product throughout the demonstration. When you talk about your product, be specific, and skip the general puffery about how it is the best-in-class, is the most defensible, etc. If I hear 30 minutes of general statements, I learn nothing about your product.
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