This week, I had the pleasure at Virtual LegalTech of presenting a one-hour webinar on “How to Protect & Enhance Your Clients’ and Customers’ Interests When Dealing with the Media.” It’s a program I have delivered for several years, that outlines the basics, such as the difference between “on-the-record” and “not-for-attribution,” and explores how to turn “bad news into positive coverages,” among other advice. (If you would like to view it, it is available at http://www.virtuallegaltechshow.com.)
Preparing for the session gave me the idea for “Ask the Marketers” — to get a second perspective on these media issues. So I invited leaders at four prominent companies who serve our legal technology community to answer the first question: “What are the most common mistakes vendors make when trying to get coverage of new products or services? Here are their responses, in alphabetical order! — Monica Bay
>> Christy Burke, president, Burke & Co., New YorkEmail: [email protected]
Website: http://www.burke-company.com
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