The first place many potential clients turn when they need an attorney is the Internet. This is understandable; before entrusting highly critical legal matters to a stranger, most people want to look for third-party validations and other proof that confirms they’re finding the best legal help possible.
What this means for your law firm, of course, is that your online reputation can be a top factor in attracting your clientele. This also means you must take control of the more unpleasant realities of the Internet age. Consumer-generated media, such as article comments and blog posts, can spread inaccurate information and gossip, linking you to a negative event or case. Someone with a personal grievance may write a biased article, a client with unrealistic expectations may feel the need to sound off about you negatively in an online forum, or unethical competitors may even write up bad reviews of you to make their firm look like the better option. While it might seem unfair that some clients’ first impressions of you will be based on Web reviews, it’s a dynamic that can actually work in your favor.
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