>> Jobst Elster, head of legal market strategy, Envision Agency, Atlanta. Email. Website.
The days of marketing in a vacuum are numbered. Companies need to demonstrate integrated marketing muscle, and the best way to flex it is with support from the top.
• Do your homework and find out what matters to the C-Suite!
• Show project return on investment with a focus on outcomes and value. Be transparent when it comes to project costs and lessons learned for next time.
• How does this project impact your company? Again show results and how marketing helps impact the company bottom-line as well as client service and satisfaction.
• Measure, measure, measure results … and share with the bosses.
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