Digital advertising has become immensely profitable, and with the advancing abilities driving data collection come unprecedented opportunities for information collection. In the “Digital Advertising: Managing Privacy and Cybersecurity Risks” session at cyberSecure on Dec. 16, panelists dissected the nature of the market fueling big data sharing, commented on the mistakes organizations and individuals inevitably make while exploring the industry, and discussed the opportunities and risks realized by using digital as a platform for connecting with a consumer base.
David Wainberg, AppNexus vice president, privacy and policy counsel, kicked off the discussion by illustrating the evolution of digital advertising. He talked about how, in years past, advertisers would provide their content to a publisher, in essence developing a two-way channel where the parties involved knew one another.
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