The debate around privacy in big data is nowhere more pronounced than in the European Union, with laws like the General Data Protection Regulation transforming the way businesses interact with the EU public. On Feb. 29, The European Commission, the body tasked with proposing and enforcing laws around data privacy, issued the legal texts that will implement the EU-U.S. Privacy Shield.
Replacing the EU’s earlier Safe Harbor Agreement, the Privacy Shield agreement is intended to protect personal information of EU citizens up to the EU’s standards when that information is sent to the U.S. for commercial purposes. The Safe Harbor Agreement was struck down by the European Court of Justice in an October ruling.
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