It costs less and less to learn a lot more about you. Small, inexpensive computer controllers can be programmed to collect, store, and transmit information about how you use an electronic device—nearly any electronic device. For instance, every time a consumer pushes an Amazon “Dash” button, a product is ordered and automatically shipped, and Amazon can collect useful information about your purchasing habits. Countless other devices can be deployed to collect every imaginable piece of data, such as weather, health, video, and entertainment to name a few. The low cost of introducing these devices, together with consumer readiness to adopt them, makes this unique way of collecting real-time consumer information a growing market.

These are all examples of how the Internet of Things (IoT) will soon become a part of our everyday lives. Broadly described, the IoT is the concept that previously off-line (and sometimes mechanical) devices can be connected to each other in order to share information. This information often includes information about what products a consumer normally buys or uses, but it can go much further than that. For instance, a simple household controller could collect information on when lights are turned on or off and learn to predict when the homeowner will return home. In this way, artificial intelligence—and information underlying AI—is part of the IoT.

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