Federal registration of a trademark provides important legal rights and benefits to brand owners. The most visually apparent to the public is the right to use the federal registration symbol ® with the trademark. Other legal advantages include prima facie evidence of the owner’s exclusive right to use the trademark nationwide with the registered goods and services and the validity of the trademark; a presumption that the registrant is the owner of the trademark; and constructive notice of ownership to infringers.
Here’s one more: Several social media sites require a brand owner to have a registered trademark before taking action to remove an infringing use of a trademark. Trademark infringement is the unauthorized use of a trademark in connection with goods or services that is likely to cause confusion, deception, or mistake about the source of those goods or services. Social media sites usually provide convenient online forms for brand owners or their counsel to report occurrences of trademark infringement.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
