Matt McCoy is a student at the University of Washington School of Law and a current extern at the Federal Trade Commission focusing on data breach, security, and malware cases. He wrote this article as part of his application for the Edelson PC Consumer Privacy Scholarship, and, as one of three winners, received $2,500 towards law school tuition.

Data breaches are now commonplace. The new normal. Just before I sat down to write this, data at the Muslim dating site Muslim Match was breached , resulting in user login credentials and conversations between users becoming public. This type of data is inherently and intensely private information. And now, it is for the world to see.

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