The game of soccer goes back to either the Han Dynasty of China or the modern rules of 18th century England, depending on who you ask. But in modern times, the game has evolved—players have become highly specialized to not only certain positions, but certain styles of play and coaching schemes, making players a better fit for some teams over others. In the end, the team is only as successful as how it conforms to the strengths of the players on the field.
One might suppose that law firm technology works the same way. But in the marketplace, new technologies are introduced left and right, each promising to be the “star player” that gives the firm a winning edge. Dan Nottke, chief information officer (CIO) of Kirkland & Ellis, says that with all of these new technologies in play, the goal is not necessarily to be at the top of the standings, but certainly to keep up with the pack. This means, similar to soccer, playing to lawyer strengths through using technology for internal efficiencies.
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