Office phones aren’t often considered a site for high-tech development, but many law offices have not yet found a way to automate away the need for their phone lines. Without a staff person to answer phone calls, lawyers can lose potential clients to the void of a voicemail box.

Lawyer.com’s newly released LawyerLine is an attempt to bring automation into phone answering structure, but not in the way you might think. Colleen Joyce, senior vice president of sales and operations, explained that LawyerLine pairs its automated answering scripts with human call center representatives, meaning that clients hear a human, but get an automated experience. So what does that actually mean? Basically, people at a call center read scripted responses.

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