Let face it—artificial intelligence’s surge into the limelight in 2016 was part clever marketing , part geeking out over technology advances that, while not providing full-blown robot professionals , did drastically change the way the business of law will be performed perhaps not this very second, but in the very near future.

While the term “AI” may have often been liberally applied to a multitude of fast-moving, simplifying technologies , it has picked up steam in the parlance of the profession, and not just among those trying to sell services. Consider Schulte Roth & Zabel director of information services Bryn Bowen’s statement at Legaltech New York. Admitting he doesn’t care for the term AI , he noted, “It’s a really powerful message to bring to your client right off the bat.”

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