Increasingly, merchants are falling victim to "click fraud," a scam that threatens to squelch the online advertising boom that has helped enrich Google, Yahoo and their business partners. The ruse varies, but the result is that merchants are billed for fruitless traffic generated by someone repeatedly clicking on an advertiser's link with no intention of buying anything. In November, a lawsuit filed by Google revealed it can't even trust some of its own advertising partners.
February 14, 2005 at 12:00 AM
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