Bring up “blogging” at a holiday cocktail party and you’re still likely to encounter folks who have no earthly idea what you’re talking about. Though the online journals are quickly being adopted as a commercial marketing vehicle, with any new movement there are skeptics. LawFirmInc. touched base with a few of the firms that are jumping on this next wave of Internet-based marketing.

DAVIS WRIGHT TREMAINE

Lance Koonce, Associate (New York)
Blog: Privacy and Security Law Blog
Launch: August 4, 2005
Updates: daily
Traffic: unique visitors since launch: 40,000; avg. daily hits in October: 770

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