With growing access to information, how do you find the needle in the ever-expanding haystack? Or the perfect shoe in the shoe store? Unlikely as it may seem, lawyers can learn from retailers, who turn out to be pretty good at figuring out what shoppers want.
With minimal input, shoe clerks usually can suggest two or three pairs that hit the mark. When we shop online, a single word search often yields a short list of attractive possibilities. Retailers help customers select quickly by zeroing in on what is relevant.
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