It took legal professionals a while to embrace customer relationship management (CRM) technology, but the advent of products tailored to the specific needs of the industry has made it easier than ever for attorneys to trust the tech with their most sensitive asset.
This is especially true in large firms, which have no practical hope of managing their internal and external relationships competitively without a CRM system. Anyone who has ever received one of those desperate, spam-like, all-points-bulletin, who-knows-somebody-who-knows-somebody e-mails understands the problem: When you count your colleagues in triple digits, you can’t just yell across the cubicles.
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