Few things do more damage to a company’s brand than when confidential customer information falls into the wrong hands. Yet while virtually all enterprises take measures to secure data, few leverage those efforts to help promote their products and services.
That’s the conclusion of the Chief Marketing Officer Council, a nonprofit group made up of senior marketing and brand decision makers. In a poll of 250 marketing executives, 80 percent said that security concerns are rising for their companies and customers. However, 60 percent said security has not become a more significant theme in their company’s marketing communications, and only 29 percent said their organization has a crisis containment plan for security break-ins and failures.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
