Xerox Corp. is set to introduce color printers and ink products that will cut the price of color copying by two-thirds, sweeping away a major hurdle to customers seeking to enter the profitable and growing color market.
Color printing and copying are increasingly attractive to U.S. and overseas businesses that want an edge in marketing and other presentations. But the high cost of color production has hindered efforts by Xerox to make greater inroads in the market, the Stamford, Conn.-based office equipment manufacturer said.
