Online advertisers� behavioral targeting, commonly accomplished by tracking users� surfing patterns, has raised privacy questions and, at least in the case of Facebook, user complaints. But advertisers are hoping it can bring capabilities to sites without good or reliable keywords to repeat Google's success with text-based search ads.
December 04, 2007 at 12:00 AM
1 minute read
Based on the weather reports and restaurant listings you check out online, Yahoo Inc. has a good idea where you live. Based on searches you’ve done, the Web portal might also know where you want to go.
Don’t be surprised then to suddenly see an advertisement on flight deals between those two places. It’s what United Airlines did with an ad on Yahoo earlier this year as people browsed for something completely unrelated to travel.
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