By Charles Toutant | January 2, 2025
"People don't go to TikTok for dry legal content of somebody sitting at their desk and explaining the law in a monotonous voice. They want to feel like they're dealing with somebody who's engaging with them on a human level. Be your authentic self," TikTok adherent Kyla Lee said.
The American Lawyer | Analysis
By Jon Campisi | November 7, 2024
"We're not just looking to research AI and other areas, we're looking to actually embrace it and lead out front with it," said Jared Kaplan, Lowenstein Sandler's new chief innovation and information officer.
By Joseph Giovannoli | November 1, 2024
"To effectively leverage GEO, law firms should create high-quality content that directly addresses your audience's questions and is optimized for AI processing," writes 9Sail founder Joseph Giovannoli.
By Samson Amore | September 17, 2024
The firm also promoted Keri Gavin to chief financial officer.
By Samson Amore | August 29, 2024
"Insurance is a blessing and a curse. You have a constant stream of work and gigantic clients that are never going to be a credit risk; but on the other side, it's a rate-constrained practice."
By Isha Marathe | August 27, 2024
O'Carroll, who formerly worked in a legal-ops role at Google and at CLM provider Ironclad, believes that law firms are at an inflection point when it comes to meeting the business needs of their clients.
By Stephanie Wilkins | August 20, 2024
Former journalists and marketing professionals Kenneth Gary and Erin Harrison look to leverage their years of experience at the intersection of law, business and technology to offer bespoke communications programs beyond PR for clients, founded in innovation and efficiency.
By Patrick Smith | Cedra Mayfield | July 19, 2024
In a recent interview, John Morgan, founder of Morgan & Morgan, shared the personal tragedy that inspired his career, how the power of digital marketing helped his firm grow into the largest personal injury firm in the United States and what comes next as he considers retirement.
By Mason Lawlor | July 10, 2024
"You've got to be realistic about where your clients are coming from and put your marketing efforts towards that," said Brendan Chard, founder and CEO of the law firm website design company The Modern Firm.
The American Lawyer | Expert Opinion
By Deborah B. Farone | June 13, 2024
Marketing and business development budgets are limited for many, but technology without support is like installing a lightbulb in a home that has no electricity, Deborah Farone writes.
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