Todd Adler, senior corporate counsel at Oracle, and a panelist at the Social Media: Risks and Rewards conference, speaks about promoting brands with social media, and notes that companies don't have to rely on third-party social media sites to achieve success.

Michael Lackey, Jr., partner at Mayer Brown (and co-chair of the firm's e-discovery practice), speaks with Monica Bay, LTN magazine's editor-in-chief, about how the rise of unguarded, casual social media writings has impacted litigation response plans.