DTI-Epiq Unified Company to Rebrand as 'Epiq' in 2018
The rebrand comes nearly a year after DTI's record-breaking $1 billion purchase of Epiq.
July 27, 2017 at 02:08 PM
6 minute read
Following a big merger or acquisition, executives are often faced with questions about how to combine two or more established brands. These questions are arising more and more in the e-discovery space, where market consolidation is pushing larger, more established companies to fold into even larger ones.
Last year's merger of legal services and technology giants Document Technologies Inc (DTI) and Epiq Systems prompted these same concerns over how to reference the unified group. This week, executives announced that the unified company would be rebranding as “Epiq,” set to go into effect in the first quarter of 2018.
Epiq director of marketing Jill Brown said that rebranding had been on the merged company's to-do list since the two joined together, but company executives opted to first prioritize a full integration of their service offerings.
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