The Donald Jr. Crisis: What Was Done Right
PR 101 would advise anyone in crisis that addressing the media quickly is imperative. It's not ideal Donald Trump Jr.'s story rapidly changed, but in short order, he leapfrogged the New York Times to get his message out there--and that counts.
July 12, 2017 at 09:35 PM
4 minute read
As the Trump administration remains under constant scrutiny, another solider in the president's family is facing a crisis related to Russia. The media continues to unearth new information in the Russia probe, and this week, The New York Times released a story that put Donald Trump, Jr. directly in the spotlight.
PR 101 would advise anyone in crisis that addressing the media quickly is imperative. You always want to be honest, and limited transparency typically implies dishonesty.
Donald Jr. offered shifting narratives about the meeting before proactively releasing a chain of emails on Tuesday. The messages revealed his plans to meet a Russian lawyer last June.
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