In Marketing Its 'Trial Jocks,' K&L Gates Takes a New Approach
Don't you hate it when you slog away through motions and discovery for months or years, only to get bumped when the client realizes (holy crap!) that this thing is going to trial? Conversely, don't you love it when you're the one who gets the call to parachute in? Both sentiments animate a new marketing initiative by K&L Gates that the firm has dubbed “The Trial Academy.”
October 04, 2017 at 12:58 AM
3 minute read
Don't you hate it when you slog away through motions and discovery for months or years, only to get bumped when the client realizes (holy crap!) that this thing is going to trial?
Conversely, don't you love it when you're the one who gets the call to parachute in?
Both sentiments animate a new marketing initiative by K&L Gates that the firm has dubbed “The Trial Academy.”
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View AllAre Litigators at a Disadvantage When It Comes to Rainmaking Traits?
Want to Know What Sets Your Litigation Department Apart? Maybe Not Trial Work
What You're Up Against When Trying to Get the Lit Daily's Attention
Trending Stories
- 1The Law Firm Disrupted: Playing the Talent Game to Win
- 2A&O Shearman Adopts 3-Level Lockstep Pay Model Amid Shift to All-Equity Partnership
- 3Preparing Your Law Firm for 2025: Smart Ways to Embrace AI & Other Technologies
- 4BD Settles Thousands of Bard Hernia Mesh Lawsuits
- 5A RICO Surge Is Underway: Here's How the Allstate Push Might Play Out
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250