Flanges don't get a lot of glory.

They're one of those industrial parts I've vaguely heard of, but probably couldn't pick out in a lineup of, say, gaskets, washers and fittings. 

Which is why I did a double-take when I saw flanges were the subject of a new $31 million jury verdict for false advertising and unfair competition. There are flange ads? Did I miss the Super Bowl spot?