Daily Dicta: Kirkland in a Dog Fight Over the Latest in Pet Comfort
Who knew the market for self-cooling pet mats was so lucrative?
November 18, 2019 at 01:19 AM
5 minute read
We have three dogs—all big, goofy rescue mutts—and love them dearly, though apparently not as much as some people love their dogs. Because until now, I was unaware of the existence of self-cooling mats, which keep your dog "cool and comfy with pressure activated gel technology that absorbs body heat and delivers relief for pets from heat or joint pain."
Apologies to Bailey, Cassie and Merlin for depriving you of the latest in dog comfort. You'll have to make do with lying on the tile floor in the bathroom and panting.
Yet apparently the market for these mats is lucrative enough to warrant hiring Kirkland & Ellis to litigate a patent fight and antitrust counterclaims of attempted monopolization.
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