If you are already an experienced and persuasive oral advocate, take up this challenge to be even better. Explore your relationship to the expression: "Once I get going…"

I've heard that phrase uttered by advocates more than any other. It's inevitably followed by some positive self-analysis: "Once I get going, I'm really good!" "Once I get going, I find my rhythm." "Once I get going, I slip into that zone of concentration." Even inexperienced advocates confess, "Once I get going, it's not so bad!" or "Once I get going, I really like it!"

The big secret embedded in this little phrase involves your brain's motor cortex, your initial adrenaline rush, and the surprising science that connects how you think, speak, and gesture. Once you understand this, you can reverse-engineer the neuroscience and use it to your advantage. So, give yourself an edge, take your delivery skills to the next level, and be your best from the first sentence. Once you get going is not good enough.