In the end it was the Los Angeles County Health Department—not intellectual property law—that forced the “Dumb Starbucks” coffee shop in Los Angeles to close.

A satirical pop-up coffee shop called “Dumb Starbucks” opened in Los Angeles last weekend, garnering tons of media attention because it had the look and feel of a real Starbucks—but had the word “Dumb” preceding the Starbucks name on everything from a “Dumb Frappuccino” to a “Dumb Venti.” It turns out the shop was a publicity stunt by Comedy Central reality-TV show host Nathan Fielder, whose show, “Nathan for You,” revolves around Fielder giving prank advice to small business owners.

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